Player protection is a condition of every licence
Responsible gaming is not optional. The Authority requires every operator on its register to protect players and to promote gaming as entertainment, never as a solution to financial difficulty.
A duty of care to players
The Authority holds that the long-term health of the industry depends on treating players fairly and protecting those at risk of harm. Every licence is granted on the understanding that the operator will place player welfare above short-term revenue.
Operators that fail to uphold these obligations face enforcement action up to and including revocation.
What every licensed operator must provide
- ◆Self-exclusion tools that let a player suspend or close their account.
- ◆Deposit, loss, wager, and session limits that players can set themselves.
- ◆Reality-check reminders showing time and money spent during a session.
- ◆Clear, accessible information about the risks of gambling.
- ◆Robust age and identity verification before real-money play.
- ◆Staff trained to recognise and respond to signs of problem gambling.
- ◆A straightforward route to close an account and withdraw a balance.
- ◆Signposting to independent problem-gambling support services.
If gambling stops being fun
Set your limits
Take a break
Seek support
Warning signs include spending more than you can afford, chasing losses, borrowing money to gamble, or gambling to escape stress. If any of these feel familiar, reach out for support — early action makes a difference.
Advertising & fair marketing
- ◆Advertising must be truthful and must never target minors or vulnerable people.
- ◆Bonuses and promotions must state their terms clearly and prominently.
- ◆Operators must not imply that gambling is a way to solve financial problems.
Protection of minors
Gambling by anyone under the legal age is strictly prohibited. Registrants must verify age before real-money play, take reasonable steps to prevent underage access, and provide information on parental control software. Any failure of age verification is treated as a serious breach.
